The Garden
Location
Thailand
Year
2024
Type of Work
Branding & socials
The Garden Lamai went from bar to the ultimate family-friendly hangout on Koh Samui—pool, cinema, games.
We had a hand in getting them there, crafting everything from their branding and socials to the finer details like towels and takeaway packaging.
It’s all about making sure the vibe sticks.
THE CHALLENGE:
The Garden Lamai was envisioned as a unique destination in Samui that would stand out from the many bars and restaurants on the island.
The challenge was to communicate its blend of offerings: a high-end yet approachable vibe, family-friendly atmosphere during the day, and a lively bar experience in the evening.
he venue needed to exude sophistication without feeling exclusive, catering to both locals and tourists seeking an escape that’s stylish but welcoming.
OUR VISION:
Inspired by retro Miami aesthetics, we designed The Garden Lamai’s identity around a palette of soft pinks, greens, and beige, evoking a chic, tropical ambiance.
A serif font was selected for the logo, adding a touch of timeless elegance to the brand.
We wanted to create a space that feels both classic and fun.
THE IMPACT:
The Garden Lamai has quickly become a favorite gathering spot for both tourists and locals, drawing a crowd day and night. Its distinct identity has made it a landmark venue on the island, known for its relaxed yet refined atmosphere.
By positioning itself as a versatile space that transitions from family-friendly afternoons to fun nightlife, The Garden Lamai has successfully differentiated itself and continues to thrive as a beloved destination in Samui.
