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Rubb Natural Deodorant

Location

London, UK

Year

2024

Rubb is a natural deodorant brand dedicated to creating irritation-free products. Formerly known as "Balms etc.," Rubb represents a significant evolution driven by innovation and improvement.

Type of Work

Branding, Packaging

THE CHALLENGE:

In 2020, the founder noticed that his  deodorant caused skin reactions due to baking soda. They spent three years developing a new formula to solve this issue and decided to rebrand to Rubb.

The challenge was to retain the loyal community of "Balms etc." while introducing and explaining that Rubb is a superior, improved version.

 

We needed to communicate the benefits of the new irritation-free formula and reassure existing customers of the enhanced quality and effectiveness.

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OUR VISION:

Our goal was to create a brand identity that highlighted Rubb's commitment to providing irritation-free products while maintaining the trust and loyalty of "Balms etc." customers.

 

The new name, "Rubb," had to signify simplicity, evoke a personal touch, and underscore the brand's mission to provide soothing and effective deodorants.

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THE IMPACT: 

The Rubb deodorant project demonstrated the impact of strategic rebranding.

 

By capturing the essence of Rubb's mission and values, we created a brand identity that resonated with customers, retained the existing community, and set the stage for the brand's growth and success.

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