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Adha Jewelry

Location

Miami, Florida

Year

2024

Type of Work

Adha is an online boutique that sells fine jewellery. the founder of the brand designs and sells unique jewellery pieces using real earth-mined stones and solid gold.

By capturing Adha's vision and values, we created a brand identity that resonated with customers and attracted crucial investment, driving the brand's growth and success.

Branding & Packaging

THE CHALLENGE:

Adha's founder wanted the brand to reflect her passion for organic, fancy-colored diamonds and gemstones. The brand needed to highlight the spiritual and mystical significance of the stones and appeal to a wide age range, from 18 to 70.

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OUR VISION:

We aimed to create a brand identity that captured Adha's essence—vintage, elegant, organic, and high-end.

 

The logo featured elegant, vintage-inspired fonts with a modern twist, and a sun in the art deco style, symbolizing enlightenment and brilliance.

 

The color scheme—gold, olive green, ocean blue, and cream—evoked a sense of luxury and natural beauty. 

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THE IMPACT: 

The results were beyond expectations. Adha's founder managed to attract and partner with investors, leading to significant growth for the brand.

 

This partnership provided the necessary financial support and expanded Adha's reach and market presence.

 

The new brand identity played a crucial role in establishing Adha as a unique professional brand in the fine jewellery industry, allowing it to connect deeply with its audience and stand out from competitors.

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