Amie Naturals
Location
Miami, Florida
Year
2023
Type of Work
Packaging
We find immense joy in creating visuals that genuinely touch people. When we discovered Amie Naturals, a brand focused on women's well-being, we knew it was the perfect opportunity to make a meaningful impact.
Their packaging wasn't resonating with their target market of women aged 30-60, and I eagerly stepped in to revamp their image.
THE CHALLENGE:
The challenge was two-fold - the current branding didn't resonate with the target audience, leading to low sales. Additionally, the packaging design lacked sophistication and failed to embrace the brand's empowering essence.
OUR VISION:
Guided by a vision to empower women through self-care, we crafted a renewed brand identity. This involved a mature, refined aesthetic that transcended the "girly" stereotype and spoke to women aged 28-50. The redesigned web platform offered clarity and ease of navigation, highlighting the products' transformative potential.
MY VISION:
Having witnessed the stigma surrounding feminine care products firsthand, I was all the more motivated to make a change. I immersed myself in understanding the desires and aspirations of the target audience. I aspired to craft an elegant, high-end design that would effortlessly fit into the lives of women aged 28-50. Shifting away from the "girly" aesthetic, I concentrated on a mature, refined appearance that would speak to these incredible individuals.
MY VISION:
Having witnessed the stigma surrounding feminine care products firsthand, I was all the more motivated to make a change. I immersed myself in understanding the desires and aspirations of the target audience. I aspired to craft an elegant, high-end design that would effortlessly fit into the lives of women aged 28-50. Shifting away from the "girly" aesthetic, I concentrated on a mature, refined appearance that would speak to these incredible individuals.
THE IMPACT:
Website sales experienced a surge, complemented by a robust Instagram community of 77.9k followers.
The redesigned packaging resonated with pride, as women integrated the products into their routines with newfound confidence.
Beyond numbers, this rebrand has fostered a community united by empowerment and choice.