Maison Loulou
Location
Switzerland
Year
2024
Type of Work
Branding
Kassava Factory is located in Guadeloupe's Milenis Mall. They introduced to the island a fusion of bubble teas and cassava crepes.
In just six months, they've become a culinary sensation on the island. After 1 year, they opened a new restaurant on another part of the island. Their dream is becoming true: Kassava Factory is about to become a food chain
THE CHALLENGE:
Maison Loulou sought a retro vibe without the overly sweet, sugar-coated appearance. The challenge was to maintain the nostalgic feel while introducing a unique, sophisticated touch.
OUR VISION:
Our vision was to encapsulate a retro Mediterranean vibe, embodying the essence of dolce vita with a modern twist. We drew inspiration from beach umbrella stripes to craft a logo and cohesive branding elements, ensuring the retro aesthetic remained elegant and understated.
THE OUTCOME:
The iconic stripes became the cornerstone of Maison Loulou's branding, providing a visually appealing and memorable identity. This approach successfully balanced retro charm with contemporary elegance, enabling Maison Loulou to stand out in the competitive healthy brunch market.