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Maison Loulou

Location

Switzerland

Year

2024

Type of Work

Branding

Kassava Factory is located in Guadeloupe's Milenis Mall. They introduced to the island a fusion of bubble teas and cassava crepes.

 

In just six months, they've become a culinary sensation on the island. After 1 year, they opened a new restaurant on another part of the island. Their dream is becoming true: Kassava Factory is about to become a food chain

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THE CHALLENGE:

Maison Loulou sought a retro vibe without the overly sweet, sugar-coated appearance. The challenge was to maintain the nostalgic feel while introducing a unique, sophisticated touch.

OUR VISION:

Our vision was to encapsulate a retro Mediterranean vibe, embodying the essence of dolce vita with a modern twist. We drew inspiration from beach umbrella stripes to craft a logo and cohesive branding elements, ensuring the retro aesthetic remained elegant and understated.

THE OUTCOME:

The iconic stripes became the cornerstone of Maison Loulou's branding, providing a visually appealing and memorable identity. This approach successfully balanced retro charm with contemporary elegance, enabling Maison Loulou to stand out in the competitive healthy brunch market.

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