Gourmet Factory
Location
Switzerland
Year
2024
Type of Work
Gourmet Factory is a fun eatery located in Lausanne, Switzerland. They specialize in hot dogs and frozen yogurt, the restaurant operates in partnership with Boucherie du Molard. Despite their promising menu, Gourmet Factory initially struggled to make a lasting impression due to a lack of strong branding.
Branding
THE CHALLENGE:
When we began working with Gourmet Factory, their branding was bland and uninspired. Their logo—a simple hot dog—reflected only one part of their offering and lacked personality.
The space didn’t evoke any excitement or encourage customers to share their experience.
They needed a unique and eye-catching identity that would attract customers and differentiate them from competitors.
OUR VISION:
Our goal was to reimagine Gourmet Factory as a bold, retro-inspired destination with the charm of an American diner. This vision was brought to life through:
-
A cohesive branding identity built around a retro theme.
-
Custom illustrations, including mascots for each menu item, to create a fun and memorable atmosphere.
-
Over 15 unique illustrations to adorn the walls behind the counter, ensuring the space itself became a visual experience.
-
Vibrant, Instagram-worthy designs for packaging, from wrappers to sauce packets, to generate social media buzz.
THE OUTCOME:
The iconic stripes became the cornerstone of Maison Loulou's branding, providing a visually appealing and memorable identity. This approach successfully balanced retro charm with contemporary elegance, enabling Maison Loulou to stand out in the competitive healthy brunch market.
