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Ex Nihilo

Location

Paris, France

Year

2015-2016

Type of Work

Branding

Packaging

EX NIHILO Paris is a Parisian fragrance house that is an alternative to mass personalization. They started in 2013 with 5 neutral fragrances. They contacted us because they wanted to launch two new collections: one for females and one for males.

We kept the structure of their very first packaging and we changed the colors to target these 2 different audiences.

Because the packaging was pretty simple and wanted to create a real customer experience, we decided to develop a very unique label with an art deco pattern.

The outcome:

  • They now sell their perfume in the most exclusive locations in the world Bergdorf Goodman (NYC) , Harrods’ Salon de Parfums (London), Saks 5th Avenue (NYC), Saks Toronto (Canada) and Bloomingdales Dubai Mall (Dubai).

  • They developed 7 other perfumes to complete the female collection called "LES INTERDITES"

  • They developed 3 other perfumes to complete the male collection called "ICONOCLASTE"

Packaging design and label design for the very first perfume of the female collection "Les Interdites" : Sweet Morphine

Art direction and creation of the paper structure of the photo shoot

First launch in Russia.

Packaging design and label design for the very first perfume of the male collection "Iconoclast" : Atlas Fever

First launch in Russia.

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