Femelliste
Location
Paris
Year
2025
Femelliste is a media platform founded by Marguerite Stern and Dora Moutot, created to challenge woke narratives and bring more nuance to contemporary discourse.
Type of Work
Branding
Motion Design
THE CHALLENGE:
Since 2023, the platform has grown into a space for in-depth discussions on complex social issues.
Femelliste approached us with a clear vision: a bold, fun, and distinctive graphic identity that would stand out against the often-serious tone of political discourse.
OUR VISION:
Rather than leaning into the expected aesthetics of political media, we flipped the script. The goal was to inject a sense of fun, energy, and pop culture nostalgia—contrasting the often heavy themes Femelliste tackles while making the brand visually magnetic.
For their YouTube thumbnails, we crafted a bold, 90s-inspired aesthetic with pink and blue gradients, glossy textures, and 3D.
Using high-contrast typography and the brand’s signature pink and blue tones, the design ensures instant readability and strong recognition on Youtube.
To maximize engagement, we provided two variations per thumbnail, allowing for A/B testing and optimizing click-through rates—giving Femelliste a strategic edge in capturing audience attention.
