My house of Jewels
Location
Paris
Year
2024
My House of Jewels is a jewelry brand created by the influencer Sophia Kanounnikov. She started the brand by herlself on tiktok.
It blew up after a few months. A years she asked us to rebrand My House of Jewels so that it looks more professional.
Type of Work
Branding
Packaging
THE CHALLENGE:
The task was to revolutionize the visual identity of "My House of Jewels," a brand with a significant following but hindered by an incongruous image and a name difficult to articulate in French.
The primary goal was to align the brand's appearance with the unique personality of its founder, a well-known influencer.
Simultaneously, it was crucial to resonate with the existing audience, ensuring the brand's evolution felt natural and inclusive.
MY VISION:
The visual strategy was anchored in the existing color scheme of pink and white, a nod to the brand's heritage. However, I expanded this palette to include a wider range of pink shades, infusing freshness while maintaining familiarity.
Recognizing the brand's dynamic nature, I introduced a seasonal color palette, ensuring versatility and relevance throughout the year.
The logo was designed to exude glamour, mirroring the brand's chic and feminine ethos. To achieve a cohesive brand universe, I meticulously crafted a series of icons and templates for Instagram posts and stories. These elements were designed to maintain visual consistency across all platforms.
Packaging design:
We crafted My House of Jewel’s advent calendars for 2024 and 2025, taking a different approach for each.
2024 stayed true to the brand’s Pantone for seamless recognition—consistent, unmistakable.
For 2025, we leveled up. A bolder tone, fresh shapes, and a design language inspired by Rhode and Charlotte Tilsbury. This one isn’t just a calendar; it’s an art piece.
THE IMPACT:
The rebranding of "My House of Jewels" has been a resounding success. The new visual identity have been embraced by the community of over 250,000 TikTok followers, and have also attracted a new audience.
The expanded color palette has allowed for more creative and seasonally relevant expressions, while the consistent visual language across digital platforms has significantly elevated the brand's professionalism.
The cohesive branding elements have streamlined content creation, making the brand's digital presence more impactful and aligned with its strategic objectives.