Olynova

Location

Paris, France

Year

2023

Type of Work

Branding, Packaging, Social Media

Transforming natural beauty into a lifestyle

Olynova is a natural cosmetics brand for women's global well-being. To create a holistic experience, we used color psychology and crafted innovative product rituals, guided by an good understanding of the brand's audience's lifestyle. This narrative showcases how blending scientific insight and emotional connectivity can redefine beauty routines for women.

THE CHALLENGE:

The beauty and wellness industry is crowded with brands that often blend together. Olynova, a new natural cosmetics brand, needed to carve out a unique niche. Targeting professional, single women aged 28-40 with a love for travel and wellness, the challenge was to create a brand identity that resonated with this demographic, distinct from the unsaturated color palettes prevalent in the market.

OUR VISION:

Establishing a Lifestyle Brand

We envisioned Olynova as more than a cosmetic brand—it was to become a lifestyle. Each product was designed to integrate seamlessly into the daily routines of our target audience, embodying a sense of ritual and personal care.

Color Psychology in Product Design

We developed a product line where each item was associated with a specific color to evoke certain emotions and states of mind. This approach aimed to not only attract the audience visually but also connect with them on an emotional level.

OUR WORK:

Brand Strategy

Defining the Brand Personality: Olynova was conceptualized as a brand synonymous with daily wellness rituals.
Target Audience Insight: Deep understanding of the lifestyle, preferences, and aspirations of our target demographic.

Visual Identity

Color-Powered Branding: Bold and vibrant colors set Olynova apart in a market dominated by muted tones.
Packaging Design: Each product's packaging was crafted to reflect its unique emotional palette.

Product Photography

Lifestyle Integration: Photoshoots focused on depicting the products as part of a holistic lifestyle, including elements like supplements and books to emphasize overall well-being.
Emotional Resonance: Images were designed to convey the emotion associated with each product, creating a visual narrative.

SOCIAL MEDIA STRATEGY:

Engaging Content: Developed a cohesive social media presence with content that resonates with the lifestyle and interests of the target audience.
Brand Consistency: Templates and visuals that align with the overall brand identity and color scheme.

THE IMPACT:

Olynova stands out in the natural cosmetics industry with its unique use of color psychology and a strong emphasis on lifestyle branding. The holistic approach to branding has not only differentiated Olynova from its competitors but has also deeply resonated with its target audience, paving the way for a strong and sustainable brand presence.