Regen
Location
France
Year
2025
Regen is one of France’s First lifestyle electrolyte brand. And the only one that doesn’t look like a hospital.
We created a whole brand guidelines from logo to packaging
Type of Work
Packaging & Branding
THE CHALLENGE:
The French electrolyte market was dominated by outdated, clinical-looking brands that felt more pharmaceutical than aspirational.
We helped Regen to break the mold:
→ Creating a lifestyle-first identity that speaks to runners, fitness lovers, and performance geeks
→ Standing out visually and emotionally in a saturated category
→ Keeping the scientific credibility, but ditch the “medical cabinet” vibe
OUR VISION:
We approached Regen as the first truly lifestyle-driven electrolyte brand in France something that felt modern, vibrant, and alive.
Visual Concept:
Hydration visualized through fluid gradients.
Energy and performance captured through kinetic typography.
Science made aesthetic with cellular dot patterns, symbolizing electrolytes being absorbed at a cellular level.
We designed:
• A distinctive logo and brand system
• Custom iconography
• Scroll-stopping packaging
• Bold social media assets
• Energetic photo direction that balances performance with lifestyle
THE IMPACT:
✅ Positioned as France’s first lifestyle electrolyte brand
✅ A cohesive brand world that worked seamlessly across pack, digital, and physical touchpoints
✅ A strong visual identity that engaged runners and fitness fans instantly
✅ A packaging system that broke from the pharmaceutical aesthetic — and got noticed on shelf and in scroll
PREMIUM PARTNERSHIPS
Regen's ambassador is @Emma.prkusic . An athlete Run and Bike and micro influencer in the field of health and wellness with 84k followers.