Bella Biella
Location
Paris
Year
2023
Type of Work
Packaging
Branding
Social Media
Delivering an authentic Italian culinary experience
Bella Biella stands as a culinary bridge between Italy and the taste buds of discerning Parisians. They deliver boxes filled with exceptional products directly imported from Italy.
The project was crafted to share the richness of Italian flavors while stepping away from the usual clichés, targeting a specific audience of Parisian thirty-somethings who value quality cooking, are keen on organic and unique products, and have a deep love for Italy.
THE CHALLENGE:
The main challenge was to transcend the stereotypes linked to Italy, while captivating a demanding and well-defined target audience.
This demographic, Parisian and in their thirties, values quality cuisine, is interested in organic and original products, and harbors a true passion for Italy.
It was crucial to communicate Bella Biella's essence in a way that authentically resonates with their aspirations and values.
OUR VISION:
To achieve this, we chose a color palette inspired by Italy but expanded to include brighter and more punchy shades, like blue, to inject a dose of modernity and freshness.
Retro typography recalls the Italy of the 60s and the Dolce Vita era, while modern and dynamic illustrations, textured, hark back to the vintage vibe cherished by their target audience.
The website design features fluid and rounded shapes to inject a playful and welcoming spirit, inviting visitors to joyfully explore the Bella Biella universe.
THE IMPACT:
The launch of Bella Biella was a resounding success, evidenced by the gain of 45.5k followers on TikTok, indicating the excitement and approval from the targeted audience.
Strategic partnerships have been established with numerous producers in Italy, ensuring the authenticity and quality of the products offered.
This success reflects Bella Biella's ability to connect with its audience by offering an authentic, modern, and environmentally friendly Italian culinary experience.