Lockey Paris

Location

Paris

Year

2025

Type of Work

Branding

Lockey is a family-run hospitality brand, founded by two brothers and a sister, offering a collection of luxurious Parisian apartments available on platforms like Airbnb and Booking.com.

The goal was to create an experience that feels both exclusive and effortlessly Parisian.

THE CHALLENGE:

We had to design a brand identity that reflects understated luxury — Parisian elegance that feels high-end yet accessible.

Lockey, inspired by the word “lowkey,” needed a look that embodies discretion, warmth, and sophistication.

OUR VISION:

We leaned into the essence of Lockey’s name — creating a brand that speaks softly but leaves a lasting impression.

Typography: A lowercase wordmark to echo the brand’s understated nature. Elegant curves meet minimal lines, striking a balance between modern and timeless.
Monogram Design: We crafted a sleek monogram merging the letters ‘L’ and ‘K’ — a subtle signature that adds a bespoke touch.
Color Palette: Warm, earthy tones inspired by the rich textures of Lockey’s apartments — think soft beiges, deep browns, and muted terracottas — creating a sense of homey sophistication.

THE IMPACT:

We transformed Lockey Paris from simple Airbnb listings into a cohesive luxury hospitality brand.

We crafted a unified identity across all touchpoints—welcome guides, Wi-Fi cards, Airbnb visuals—and designed a website that truly showcases their elegant Parisian apartments.

Lockey saw a significant increase in bookings post-rebrand.