Lynae
Location
France
Year
2026
Lynae is a wellness supplement brand built around lymphatic health. It was designed from the ground up to speak directly to women who know their bodies and expect more from the brands they trust.
Type of Work
Packaging & Branding
THE CHALLENGE:
The women's wellness supplement space is overcrowded. On one end, clinical and cold. On the other, pink and patronizing.
Lynae needed to occupy a different territory entirely sophisticated enough to earn the trust of a 35–55 audience, natural enough to feel honest, and premium enough to justify the purchase without alienating women who are tired of being sold to through aesthetics alone.
The challenge was precise: create a brand that felt like it understood this woman not one that was designed at her.
OUR VISION:
The visual identity was built around one central idea: natural fluid. The logo draws directly from the lymphatic system: organic and flowing giving the brand a meaningful symbol.
The packaging walks a careful line: elevated but not cold, natural but not rustic, premium but not out of reach.
Every choice, was made to resonate with a woman who values quality and trusts science.
The result is a brand that doesn't shout. It speaks with confidence.
THE IMPACT:
Lynae launched and immediately connected. Sales exceeded expectations, driven by a brand identity that resonated deeply with its target audience.
Women in the core 35–55 demographic responded to a brand that finally felt made for them.
When design & marketing truly understands the customer, it builds trust. And trust sells.
PREMIUM PARTNERSHIPS
Regen's ambassador is @Emma.prkusic . An athlete Run and Bike and micro influencer in the field of health and wellness with 84k followers.