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Monceau Patrimoine

Location

Paris, France

Year

2021

Type of Work

Branding

Elevating elegance and investment with our signature brand identity

Paris's epitome of sophistication and investment prowess, established in 2021 by Michael Soussan, strategically situated between the iconic Arc de Triomphe and serene Monceau Park, symbolizing the fusion of elegance and convenience.

 

Resonating with the Parisian elite, our revamped brand identity has fueled growth, welcoming 37 team members and spawning two new agencies in Renne and Toulouse within two years.

THE CHALLENGE:

Stepping into the shoes of Monceau Patrimoine's founder, I was tasked with a mission of duality – to seamlessly blend into the opulent neighborhood while captivating the hearts of its elite residents. Lawyers, business magnates, medical professionals, and visionary entrepreneurs were our audience – a demanding cohort that deserved nothing short of a masterpiece.

MY VISION:

Drawing inspiration from the majestic gates of the Monceau Park, I meticulously crafted a logo that echoed the agency's commitment to prestige. A harmonious blend of modernity and grandeur, it stood as a symbol of invitation and opulence.

 

I created a brand identity that mirrored the elegance of Monceau Patrimoine's surroundings. A design language both modest and sophisticated, crafted to serve as an effortless extension of the team's vision.

 

THE RESULT:

With their new brand identity the agency resonated with the Parisian elite, drawing them into a realm where investments were not just transactions, but sagas of success. Within a mere two years, Monceau Patrimoine burgeoned, welcoming aboard 37 employees and expanding its presence with two new agencies in Renne and Toulouse.

 

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