Mythos Men
Location
Switzerland
Year
2024
Mythos Men is a biohacking brand that offers high-quality, non-toxic grooming products for men made in Switzerland. We helped create a branding that combines ancient wisdom with modern science.
Type of Work
Packaging & Branding
THE CHALLENGE:
The challenge was two-fold - the current branding didn't resonate with the target audience, leading to low sales. Additionally, the packaging design lacked sophistication and failed to embrace the brand's empowering essence.
OUR VISION:
We focused on the idea of rediscovering an ancient skincare secret, modernized for today’s men. Using minimalist fonts, dark color palette, contrasted photos, and rich textures like charcoal and stone,,we crafted a visual identity that exudes strength and authenticity.
Our main goal was to give Mythos Men a luxurious yet natural feel.
It was very important for us to design a packaging that resonates with health-conscious, modern men. This is why we chose to use non plastic-packagings.
THE IMPACT: The brand has built a strong community of health-conscious men on instagram. Mythos Men is now supported by leading influencers in the biohacking world, such as Tim Biohacker, further validating the brand's commitment to excellence.
The positive feedback from customers highlights their satisfaction with the performance and purity of the products, reinforcing Mythos Men’s position as a trusted and innovative leader in the men’s grooming market.
This new identity not only sets Mythos Men apart but also aligns perfectly with their vision of becoming Europe’s top non-toxic men’s skincare brand.