top of page

Signature Coffee

Location

Ivory Coast

Year

2022

Type of Work

Strategy

Branding

Packaging

Signature coffee is an ethical coffee brand based in Ivory Coast 

 

Set to launch in early 2023, it’s ethically made in collaboration with local producers. 

 

The team behind the brand are mostly women looking to break the masculine stereotype that the vast majority of coffee companies tend to perpetuate. 

 

Therefore, we took the softer, more feminine conventions of tea-packaging, and mixed it with coffee colours, giving birth to a unique identity that helps position signature coffee in a unique manner. 

 

Their main goal is to create high-quality coffee with local producers, shining the spotlight on them and the origin of the coffee.

The logo has been designed with a very thin font in order to use as little ink as possible, minimizing the environnemental impact.

We created a link between the "g" and the "n" to represent the smoothness of the coffee.

We chose to go with a very light layout for the instagram feed in order to break the image of the dark coffee. We kept the waves that represent the coffee

The packaging is white with a little bit of color in the center to highlight the information. Our goal is to stay feminine and use as little ink as possible

caroussel_Plan de travail 1 copie.png
Jus.jpg
40546691_2043721555940651_1149756686562186136_n.jpeg
SYNA_Plan de travail 1 copie.png
lilikoi logo_Plan de travail 1.webp
iphone_mockup_01 copie.jpg
BOX-NOEL-STORY-4.jpeg
bottom of page