Signature Coffee
Location
Ivory Coast
Year
2022
Type of Work
Strategy
Branding
Packaging
Signature coffee is an ethical coffee brand based in Ivory Coast
Set to launch in early 2023, it’s ethically made in collaboration with local producers.
The team behind the brand are mostly women looking to break the masculine stereotype that the vast majority of coffee companies tend to perpetuate.
Therefore, we took the softer, more feminine conventions of tea-packaging, and mixed it with coffee colours, giving birth to a unique identity that helps position signature coffee in a unique manner.
Their main goal is to create high-quality coffee with local producers, shining the spotlight on them and the origin of the coffee.
The logo has been designed with a very thin font in order to use as little ink as possible, minimizing the environnemental impact.
We created a link between the "g" and the "n" to represent the smoothness of the coffee.
We chose to go with a very light layout for the instagram feed in order to break the image of the dark coffee. We kept the waves that represent the coffee
The packaging is white with a little bit of color in the center to highlight the information. Our goal is to stay feminine and use as little ink as possible